With a mission to empower men of all body-types and turn the fashion industry on its head, The EveryMan Project is making waves as a fashion photo project that directly challenges hyper-masculinity and body shaming within the industry. Amidst the incredible reception to the project, Allsaints Brand Elevation Manager, Alejandro Guillen reached out to The EveryMan team to collaborate on a photo shoot styled completely by Allsaints. Did you know Allsaints went up to XXL? Neither did we. Which is exactly why Guillen saw The EveryMan Project as a way to highlight and celebrate that. See the unpublished photos below. "With our first shoot, our goal was to start planting seeds of body positivity & self-acceptance," says EveryMan Project founder and photographer Tarik Carroll. "We are beginning to see those seeds grow into new life, and by collaborating with Allsaints, we offer a new perspective within the fashion industry to showcase a diverse “real male aesthetic." Behind the stunning photos lies the true heart of the project: the stories. Models from the Allsaints shoot opened up on set about their personal struggles with body image issues –from being told by record labels they'll never be marketable based on their body type, growing up as a large queer black kid in Brooklyn, to finding confidence in becoming a plus-size male Instagram Style Influencer.
Photography & Art Direction by Tarik Carroll
Styling by Jonatan Mejia
Hair: Andrita Renee
MUA: Cris Hidalgo
Producer: Joshua Althina
Right before I started The EveryMAN Project, I teamed up with the Athlete’s Foot USA and Khoudia Diop for a visual campaign in support of their efforts against bullying. The athletes foot usa & Khoudia Diop gave away two anti-bullying @reebokclassics sneakers (designed by Khoudia Diop) Two lucky winners won win kicks for a cause! I had a fantastic time working on this project. Using fashion to promote consciousness is key to truly affect change